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The ABCs of Effective Advertising

From All Business If you want your advertising to resonate with prospective customers, it’s essential that you appeal to their emotions in some way. Fail to do this and you might as well be throwing money out the window. Effective ads sell your message, company,...

Protest Oregon’s Proposed New Fundraising Law

From Harvard Business Review Blogger Dan Pallotta Oregon’s Attorney General John Kroger has introduced a bill that would strip the tax-deductible status from donations made to charities that spend less than 30% of their annual budget on services over the course...

Value of A Volunteer’s Time Per Hour Jumped 2.3%

The 2010 estimate for the value of a volunteer hour reached $21.36, an increase from $20.85 per hour in 2009, according to Independent Sector, a national nonprofit advocacy organization in Washington, D.C. “While the value of volunteers can be measured, we know that...