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Color Makes a Difference in Printing

Color Makes a Difference in Printing

Using color effectively for your print advertising is very important. Readers are 9 times more likely to remember what they see in color, versus something printed in just a single color like black. They are also 70% more likely to remember the details of what they’ve...
Serif vs. San Serif Typefaces – A Guide

Serif vs. San Serif Typefaces – A Guide

Serif and sans serif stand off against one another in the argument over readability, legibility and relevance – but the truth is that each has its time and place. Further exploring the terminology and history of serif and sans serif can help you better understand...