by justprinting | Apr 12, 2011 | Non-profit
From Philanthropy Journal Cause marketing, the practice by companies of sharing with a social cause the proceeds from the sale of products, reduces consumers’ charitable giving, a new study says. The study by Aradhna Krishna, a professor of marketing at the Ross...
by justprinting | Apr 11, 2011 | Non-profit
By Hannah Brazee Gregory and Kyle Gregory If you have been urging your nonprofit to develop a new website, but have gotten nowhere, bring this top-10 list to your next staff meeting to garner some laughs and jumpstart the conversation. The top-10 reasons your...
by justprinting | Apr 11, 2011 | For-profit
Not everyone will have expertise in multiple fields. If you have a business, you will know how to run the business but you most probably won’t know how to advertise your products and services effectively. As advertisement is the most effective mode of taking your...
by justprinting | Mar 26, 2011 | For-profit
From All Business If you want your advertising to resonate with prospective customers, it’s essential that you appeal to their emotions in some way. Fail to do this and you might as well be throwing money out the window. Effective ads sell your message, company,...
by justprinting | Mar 24, 2011 | Non-profit
From Harvard Business Review Blogger Dan Pallotta Oregon’s Attorney General John Kroger has introduced a bill that would strip the tax-deductible status from donations made to charities that spend less than 30% of their annual budget on services over the course...
