Source: MarketWatch
GoodThreads is an eCommerce platform that will outfit nonprofits with a simple way to extend their brands while giving supporters an environment to create gear, share with friends, and donate to their favorite cause
As nonprofits seek innovative ways to engage supporters, increase donations, and ultimately raise awareness for their cause, Los Angeles-based GoodThreads has launched an innovative, user-friendly solution for achieving these goals. GoodThreads provides nonprofits with a technology that seamlessly integrates into the event registration and donation processes, while supporters are given the tools to create customized merchandise (T-shirts, hats, bags, water bottles, etc.) which allows them to tell their personal story and demonstrate their connection to the cause.
Nonprofit organizations that partner with GoodThreads enable their supporters to buy merchandise that can then be customized with their name, the name of a loved one, photos or other images, and personalized messages. The nonprofit maintains control of specific branded aspects of the merchandise, including color, logo placement, and references to sponsors if applicable. GoodThreads also allows the nonprofit to identify what portion of the item’s cost will be donated to its cause. Furthermore, the GoodThreads platform offers social sharing features, giving supporters an opportunity to mobilize their core group of friends and family.