The difference between good marketing material and sensational marketing material is time, cost, how well it’s written, quality of the graphics and the ability of the designer. It also helps to write a project summary for your marketing material so that you have a firm starting point.
1. Project summary
When you have the answers to the following questions, developing your marketing material will be easy.
- What is its purpose?
- What are you trying to achieve?
- What image do you want to portray?
- Who is your target audience?
- What information do you have and need?
- What is your time frame?
- What is your budget?
2. Time frame
If you have a deadline that you absolutely must meet, it is vital that you check with us to find out how long it will take from concept to design to the fully finished product.
3. How much to spend
When working out how much to spend on your marketing material there is a formula to use, but there are so many variables in this formula, it can be a little tricky. To help you, one of us at Print Media Collective will sit down with you and go over all of these variables to make sure you are not over or under spending on your marketing material to achieve the results you want. This is a free consultation for up to one hour.
4. Make sure it is well written
Often the best person to write the information or copy for your marketing material is you because you know your own business. However, using a skilled copywriter to critique your work ensures it is well written and targeted at your specific audience.
5. Use quality graphics
There is no doubt that good photography and graphics make a powerful impact so if you are including photographs, engage the services of a professional photographer.
6. Work with experts
When it comes to the ability of the designer, so often we see design work that has been put together by inexperienced, untrained people and it just doesn’t look good or do what it’s supposed to do.
At Print Media Collective we have a dedicated team of experts that will work with you to make sure your marketing material is not only designed to the highest standard but also communicates effectively for you and portrays a professional image of you and your business.
PMC can guarantee to save you money. They are always aware of design and print costs and their client’s budget. They will work within a tight budget without sacrificing the quality and turnaround time. They can work on design, size and shapes, coated and uncoated papers, bindery, one to full color process, and the size of press, all to maximize their client’s savings and yet produce a product to make our client look good.