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8 Steps to Writing Successful Fundraising Appeals

Source: NPEngage by Marc Pitman No matter how digitally savvy you are, if you want to be successful in fundraising you need to come to grips with the fact that fundraising letters work. At this point in the year, you should already have all your direct mail appeals at...

Give Your Newsletter a Reason to Live

Source: Nonprofit Marketing Guide  by Kivi Leroux Miller What’s Your Newsletter’s Purpose in Life? Newsletters can consume huge amounts of time and money, and if you don’t know why you are producing the thing — really know why — then you...