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10 Tips for Better Content Marketing

Source: Entrepreneur Blog by Mikal E. Belicove Mikal Belicove offers his 10 tips for better content marketing: Be goal-oriented: You need to create a business-aligned communications strategy where everything links back to company goals. Use great writers: It’s...

4 Ways to Maximizing Direct Mail Reach

Even though direct mail has a reputation as so yesterday when it comes to reaching donors, it has constantly performed as the most cost-effective and wide-reaching fundraising method. Mail reach is effective and offers a high return on investment. During the recent...

American Companies That Give Back the Most

Source: Forbes At a time when the Occupy Wall Street protests are shining a light on greed in America, some companies make a point of donating a significant chunk of their profits to charity. Example: In 2010 Kroger, the Cincinnati supermarket operator, gave away...